Genoa uses fun colours to update Playful Minimalism into more youth-driven, Bold Minimal color - blocking for a matte, clean and graphic construction. Genoa uses functional and durable casual twill, drill, canvas and ripstop constructions and double sided coated and bonded fabrics, opted for low- impact water and wind resistant finishes. Genoa is Relevant for Shirts, Jackets, Separates, Matching Sets, Loungewear, Beachwear and Accessories.

Genoa is with consumers clicking record levels of fatigue, helping them feel more will also help them feel better, both physically and mentally. Multisensorial and pleasureable products and services that promote rest and fun will be crucial antidotes to the constraints of contemporary life.